As the summer season approaches, the relief of travel restrictions gives hope to merchants who have closed their doors for so long. Many are waiting for the return of the world's highest spenders. When will Chinese tourists return to Europe? And how should merchants welcome the 60 million consumers who are willing to travel outside of China once the restrictions are lifted?
Read MoreThe number of citizens in China has grown, and became bigger than the last decade. Chinese population is the most connected one ever, and has its own social networks. WeChat for example.
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