Chinese tourists will come back soon to Europe. How do merchants in Europe prepare to attract more Chinese tourists to increase sales? What are new trends among the awaited Chinese tourists? Which payment methods do Chinese tourists use abroad? How to integrate them? And how can merchants benefit more from Alipay?
As the summer season approaches, the relief of travel restrictions gives hope to merchants who have closed their doors for so long. Many are waiting for the return of the world's highest spenders. When will Chinese tourists return to Europe? And how should merchants welcome the 60 million consumers who are willing to travel outside of China once the restrictions are lifted?
Read MoreThe Chinese millennials are the ones that travel the most. These young people have a preference for unique and personalised experiences. As the last group of the one-child policy generation, they are the sole heirs of their parents and care much less about their spendings, which is an unprecedented opportunity for all businesses related to the tourism industry .
Read MoreMore than 2 million Chinese tourists visit France every year and this number is increasing. With an average basket that exceeds € 1,600 per person, Chinese tourists have the largest travel in the world.
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