June 18 shopping festival: How to reach 1 billion Chinese e-consumers?

Knowing China’s biggest shopping festivals is a must if you deal with Chinese clientele, reaching out to the Chinese clientele now is the perfect timing to convert them into buyers and enlarge your Chinese consumers’ portfolio. What is the “618” shopping festival? What do you need to know about it? Why is it important for your brand? And how to sell to Chinese clients on this big shopping day?

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