Silkpay partners with Market Pay to provide in store payment solution to merchants

In the dynamic landscape of retail and online transactions, Silkpay has announced a strategic partnership with Market Pay, an omnichannel and unified payment platform renowned for its extensive solutions. This collaboration focuses on providing European merchants in France, Belgium, Spain, Italy, Germany, Portugal, and the Netherlands in-store payment solutions with PAX Payment POS terminals, aiming to enhance their ability to accept Visa, Mastercard, CB Alipay, WeChat Pay, and UnionPay Yunshanfu payments efficiently.

About Market Pay

Market Pay stands out as one of the leaders of the payment solutions sector, managing an impressive portfolio that includes the handling of over 2.4 billion transactions and the administration of 160,000 terminals . Originating from the retail industry, Market Pay is dedicated to developing customized payment solutions that meet the specific requirements of its clients. Its approach is characterized by a strong emphasis on innovation, enhancing customer experiences, and improving operational efficiencies. 

By utilizing the latest technologies and offering personalized support, Market Pay has established itself as a trusted partner for businesses seeking to optimize their payment processes .

This strategic collaboration between Silkpay and Market Pay underpins a mutual goal to streamline payment systems for merchants, allowing them to accept a broader range of payment options, including Visa, Mastercard and CB, through the advanced Pay On Site solution which provides PAX Payment POS terminals.

The essence of this partnership

The strategic partnership between Silkpay and Market Pay is grounded in the mutual goal of refining the payment process landscape for European merchants.

This collaboration is pivotal for merchants looking to diversify their payment options. By incorporating Chinese payment methods like Alipay, WeChat Pay, and UnionPay Yunshanfu through Silkpay, as well as Visa, Mastercard, and CB payment methods provided by Market Pay, they can broaden their appeal to a wider customer base. By integrating these payment methods, Silkpay and Market Pay aim to simplify the payment acceptance process, ensuring that merchants are well-equipped to meet the expectations of today's global shopper.

Benefits of the collaboration 

For Silkpay

The partnership with Market Pay, characterized by the integration of Pay On Site solution with PAX terminals, significantly enhances Silkpay's service offerings, despite Silkpay's existing capabilities to support merchants in accepting Alipay, WeChat Pay, Visa, Mastercard and CB payments. This collaboration enables Silkpay's clientele to cater to a diverse range of customer payment preferences. 

The addition of PAX POS terminals that accepts both e-wallets and cards to Silkpay's portfolio not only reaffirms its commitment to leveraging advanced technology for payment processing but also opens new avenues for merchant support and growth.

This strategic move is indicative of Silkpay's proactive approach in responding to the evolving needs of the digital economy. This move enables Silkpay to offer a more comprehensive and effective payment solution portfolio to its merchants, facilitating the acceptance of a wider variety of payment types, notably Visa,  Mastercard and CB. 

This addition not only solidifies Silkpay's market presence but also reflects its dedication to using technology for streamlining payment transactions and supporting merchant growth. The partnership is a step forward in Silkpay's mission to assist merchants in adapting to the digital economy's demands, enhancing their operational efficiency and customer reach. 

For merchants

For merchants, the advantages of this collaboration are multifold. The availability of Pax Payment terminals through Silkpay allows them to accommodate a wider array of payment methods. This inclusivity is crucial for attracting and retaining a diverse customer base, particularly in a global market where payment preferences can vary widely.

Additionally, Silkpay's commitment to providing support ensures that merchants can integrate these terminals into their existing systems smoothly, minimizing operational disruption and leveraging the full potential of advanced payment technology. This support encompasses technical assistance and guidance on optimizing the payment process, enabling merchants to improve their customer service and potentially increase sales through enhanced payment flexibility.

By focusing on providing practical solutions, this partnership between Silkpay and Market Pay clearly aims to equip merchants with the tools necessary for growth in a competitive and ever-evolving marketplace. Through the introduction of PAX terminals through Market Pay Pay On Site solution, Silkpay offers a tangible way for merchants to expand their payment capabilities, directly addressing the need for versatility in payment methods with a focus on Visa, Mastercard and CB acceptance. This strategic move is poised to significantly impact merchants' ability to cater to a global audience, providing a streamlined, efficient, and inclusive payment experience for customers worldwide.

Conclusion

The partnership between Silkpay and Market Pay, driven by Market Pay's Pay On Site solution alongside the provision of Pax Payment terminals, represents a practical step forward in enhancing the array of payment options available to merchants. This collaboration aligns with the ongoing efforts to provide efficient and secure payment solutions, catering to the varied demands of a global customer base. 

This initiative importantly contributes to the existing landscape by offering merchants an accessible way to accept Visa, Mastercard and CB payments. As the retail and e-commerce sectors continue to evolve, partnerships like this play a crucial role in supporting merchants' adaptation to digital advancements, ultimately benefiting the broader spectrum of consumers and businesses alike.

About the author: Silkpay

Based in Paris, Silkpay provides omnichannel and secure payment solutions to help physical stores and e-commerce in Europe accept more than 30 of the world's most popular payment methods: Visa, Mastercard, CB, UnionPay, Alipay+, WeChat Pay as well as Asia-Pacific’s major e-wallets.

Silkpay is a winner of the LVMH Innovation Award. The company was also selected as a finalist for the "Money 20/20" Best Startup and in the "MPE Berlin” Startup Awards. Silkpay also won the "Best Fintech" awards from Capgemini and BPCE.

Silkpay helps merchants deliver the smoothest payment experience to their customers. We are a talented and international team driven by a single goal: to improve the customer experience and make payments simple and secure.