Silkpay and VIP Paris Yacht Hotel & Spa: A major step towards becoming the preferred hotel for Chinese tourists
Silkpay and VIP Paris Yacht Hotel & Spa are pleased to announce a collaboration that will significantly enhance the experience for Chinese visitors at VIP Paris Yacht Hotel & Spa. By integrating common and essential payment methods for Chinese customers such as Alipay, WeChat Pay, UnionPay, and UnionPay Yunshanfu via Silkpay's applications and terminals (POS), this partnership aims to facilitate seamless transactions and improve overall satisfaction.
Who is the VIP Paris Yacht Hotel & Spa?
The VIP Paris Yacht Hotel & Spa is the capital's only navigating hotel boat, offering a unique experience in Paris that combines romance and comfort. Moored on the Seine, this establishment has 17 cabins, including 7 themed suites with a private spa.Ideal for experiencing a unique romantic adventure and discovering Paris in a different way, the VIP Paris Yacht Hotel & Spa offers couples the opportunity to navigate, dine, and sleep on the Seine.The journey starts with an aperitif cruise from the huge rooftop with a breathtaking view of Paris, followed by a refined dinner in the restaurant accompanied by a live singer, and ends with a night in their cabin. An unforgettable escape in the world's most romantic city!
Who is Silkpay?
Based in Paris, Silkpay provides omnichannel and secure payment solutions to help physical stores and e-commerce in Europe accept more than 30 of the world's most popular payment methods: Visa, Mastercard, CB, UnionPay, Alipay+, WeChat Pay as well as Asia-Pacific’s major e-wallets.
Silkpay is a winner of the LVMH Innovation Award. The company was also selected as a finalist for the "Money 20/20" Best Startup and in the "MPE Berlin” Startup Awards. Silkpay also won the "Best Fintech" awards from Capgemini and BPCE.
Silkpay helps merchants deliver the smoothest payment experience to their customers. We are a talented and international team driven by a single goal: to improve the customer experience and make payments simple and secure.
The importance of this collaboration for the VIP Paris Yacht Hotel & Spa
In 2019, a million Chinese tourists visited France, making it the second-largest group of tourists after the United States, with the highest growth rate nonetheless. This represented more than one billion Euros in revenue for France.
The impact of Covid abruptly halted this dynamic.
While 2023 was encouraging, things are expected to return to normal from 2024, with a forecast similar to 2019 by 2025.
Tourism professionals must therefore be ready for this new wave of Chinese tourists.
According to Hervé DEBBAH, General Manager of the VIP Paris Yacht Hotel & Spa, "integrating typically Chinese payment methods into our Yacht Hotel is not a trivial gesture. Alipay and WeChat Pay, each with more than a billion users and used by over 90% of the Chinese population, dominate the mobile payment market in China."
Similarly, UnionPay, with 93% of card payment expenditures in its domestic market in 2019 according to RBR, represents an essential part of the Chinese people's financial daily life. This massive adoption underscores the importance of offering these payment options to attract Chinese clientele.
"We wish, thus, to be among the favorite hotel for Chinese tourists," says Hervé Debbah.
Thus, the partnership with Silkpay is a key step for the VIP Paris Yacht Hotel & Spa in its goal of becoming one of the favorite destinations for Chinese tourists. By integrating the favorite payment methods of the Chinese, the hotel not only stands out but also actively commits to this goal. This strategic choice could influence a Chinese tourist's decision to prefer an establishment that facilitates familiar payment modes, thereby overcoming a major obstacle for those who do not use cards such as Visa or Mastercard.
The importance of this collaboration for Silkpay
According to Annie GUO, Founder and CEO of Silkpay, "This initiative stems from a shared vision: to offer an uncompromised experience to Chinese visitors. According to data from the World Tourism Organization (UNWTO), international tourism is on track to recover almost 90% of pre-pandemic levels by the end of this year."
An estimate indicates that 975 million tourists traveled internationally between January and September 2023, representing a 38% increase compared to the same months in 2022. Additionally, international tourism receipts could reach $1.4 trillion in 2023, approaching 93% of the $1.5 trillion earned by destinations in 2019.
Europe, serving as a major destination in this rebound, welcomed 550 million international tourists during this period, representing 94% of pre-pandemic levels, supported by strong intra-regional demand as well as robust demand from the United States.
"This context highlights the opportunity for Silkpay to play a key facilitator role in connecting European businesses with the Chinese tourism market," says Annie GUO.
By integrating payment systems preferred by Chinese tourists such as Alipay, WeChat Pay, and UnionPay, Silkpay makes the VIP Paris Yacht Hotel & Spa not only more accessible but also more attractive to this clientele. Recent data underscores the growth potential for European destinations in attracting Chinese tourists, known for their high purchasing power and preference for mobile payments.
By making these preferred payment methods accessible to Chinese tourists, Silkpay transcends its role as a simple payment service provider to become an essential strategic partner for European establishments seeking to attract this valuable clientele.The collaboration with VIP Paris Yacht Hotel & Spa serves as a compelling example of how Silkpay can enhance the appeal of European destinations. By simplifying and securing transactions for Chinese visitors, Silkpay significantly contributes to making these destinations more attractive and accessible.
This initiative between Silkpay and VIP Paris Yacht Hotel & Spa represents much more than just technological or commercial progress; it embodies a forward-thinking vision of hospitality in the tourism sector. By anticipating and effectively addressing the needs and preferences of international visitors, especially those coming from China, Silkpay plays a crucial role in attracting this clientele to European destinations.
Silkpay's contribution significantly boosts the economy of tourism in Europe. This partnership underscores the crucial importance of innovation and adaptability in the tourism industry, affirming that to continue thriving in the global market, the sector must evolve according to visitor expectations.
Conclusion
The collaboration between Silkpay and VIP Paris Yacht Hotel & Spa illustrates our shared commitment to enriching the experience of Chinese visitors. By aligning our services with the payment preferences of our visitors, we not only welcome Chinese tourists but also strengthen cultural and economic exchanges between our countries.
Silkpay continues to lead innovation in international payment solutions, eagerly anticipating future collaborations that transcend borders for an enhanced customer experience.
The VIP Paris, beyond payment methods, continues to consider other facilitations that will allow Chinese visitors to enjoy the most pleasant stay within their establishment.
Service client Silkpay
+33 1 85 85 21 49
Le VIP Paris Yacht Hôtel & Spa
Eve Saura
Directrice Marketing
eve.saura@parness-cruises.com
+33 1 44 68 06 38
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