Alipay launches “Tap” function to enhance in-store payment experience

 

As mobile payments become more widespread, consumers are increasingly demanding payment speed and convenience. Alipay, a global leader in mobile payments, is constantly innovating its payment technologies to meet the diverse needs of its users. Recently, Alipay introduced the “Tap” feature designed to simplify in-store payment processes and further enhance user experience and security. 

This article will provide a detailed introduction to Alipay's “Tap” function, its impact on the customer’s payment industry, and explore how Silkpay can help merchants better accept Alipay payments.

Introduction to “Tap” function 

Although Alipay's QR code scanning payment has greatly improved the convenience of payment, it still suffers from complicated and slow operation in some scenarios, such as places with high traffic and the need for quick checkout. 

To further improve user experience, Alipay introduced the “Tap” function, allowing users to complete payments without opening the Alipay app or scanning a QR code, offering an even faster and more convenient payment method.

When customers are checking out, they only need to bring their NFC-enabled phone close to the terminal. Users who have enabled a small-amount password-free payment feature in Alipay can quickly complete the payment. Otherwise, the user is required to enter a password to complete the transaction. The entire process eliminates the need to open the app or scan a QR code, greatly simplifying the payment process.

Advantages of “Tap” function 

Faster checkout experience

Compared to traditional QR code scanning payment methods, this function eliminates the steps of opening the app and scanning a QR code. Users simply need to bring their phone close to the payment terminal, and the payment is automatically completed. 

This "zero operation" payment method greatly reduces payment time, especially suitable for fast checkout scenarios such as convenience stores, supermarkets, and fast-food restaurants.

Improved user data protection

The Tap function is based on NFC technology, and during the payment process, there is no need to transmit the user’s sensitive information, effectively reducing the risk of data theft. 

Meanwhile, Alipay’s multiple identity verification methods further ensure the security of every transaction. This dual-protection mechanism ensures that users’ financial information is not disclosed, greatly enhancing trust in mobile payments.

Better user experience

For users, tap payment eliminates cumbersome operational steps, making the payment process smoother. This seamless experience not only increases user satisfaction but also enhances user loyalty to the Alipay. 

Impact of “Tap” function on the payment experience

Alipay’s “Tap” function has brought multiple positive effects to the Chinese market, benefiting not only users and merchants but also promoting the development of the payment industry.

Expansion of the Alipay user base

The introduction of “Tap!” greatly simplifies the payment process. As user experience improves, more consumers will choose Alipay as their preferred payment method, especially in scenarios requiring quick checkouts. This trend will further expand Alipay’s user base, providing stronger momentum for its future development.

Increasing merchant revenue and efficiency

For merchants, optimizing the payment process means higher transaction efficiency and shorter checkout times. In busy retail environments, Tap payment can significantly reduce customer waiting times, enhancing customer satisfaction and shopping experience. 

This not only helps merchants attract more customers but also increases the success rate of single transactions and overall revenue.

Promoting payment technology innovation

The successful promotion of “Tap” is not only a breakthrough for Alipay but also sets a new benchmark for the payment industry in China. Other payment service providers may follow this innovation to improve their products and services. 

This technological innovation competition will drive continuous progress in the mobile payment industry, bringing safer and more convenient payment methods, ultimately benefiting global consumers.

How Silkpay helps merchants accept Alipay

With Alipay’s increasingly convenient operation methods, more merchants are choosing to accept this payment method to create higher revenue. Silkpay provides services to merchants worldwide who seek to integrate Alipay into their payment options. Here are some ways we help merchants accept Alipay payments:

Wireless POS terminals

Silkpay helps merchants easily access multiple payment methods through wireless POS terminals. The POS terminals not only accept Alipay but also support various other mainstream payment methods such as WeChat Pay, Visa, Mastercard, etc. With flexible payment terminals, merchants can cater to different customer payment preferences.

Mobile POS terminal solutions

Through Silkpay’s app, merchants can turn smartphones into mobile POS terminals, accepting Alipay anywhere. This payment method helps merchants provide convenient payment choices for customers in various situations.

PaybyLink 

Silkpay also offers a convenient PaybyLink solution. Merchants can generate customized payment links and send them to customers through various channels (such as email, SMS, social media). Customers only need to click the link to complete the payment, thus expanding the merchant’s payment channels and increasing sales opportunities.

Through these solutions, Silkpay helps merchants remain competitive in the market, meeting the ever-changing customer needs and payment habits. As digital payments continue to evolve, merchants can rely on Silkpay’s tailored solutions to seamlessly adopt and integrate multiple payment methods, improving business efficiency and customer satisfaction.

Conclusion

Alipay’s “Tap” function has undoubtedly set a new benchmark in the payment industry, getting users with its ultimate convenience. As payment methods continue to develop, merchants and payment service providers also need to adopt innovative payment technologies and solutions to meet the ever-changing needs of consumers. Silkpay provides tools that help merchants adapt to this trend, providing strong support for them to maintain competitiveness.

About the author: Silkpay

Based in Paris, Silkpay provides omnichannel and secure payment solutions to help physical stores and e-commerce in Europe, America and Asia accept more than 30 of the world's most popular payment methods: Visa, Mastercard, CB, UnionPay, Alipay+, WeChat Pay as well as Asia-Pacific’s major e-wallets.

Silkpay is a winner of the LVMH Innovation Award. The company was also selected as a finalist for the "Money 20/20" Best Startup and in the "MPE Berlin” Startup Awards. Silkpay also won the "Best Fintech" awards from Capgemini and BPCE.

Silkpay helps merchants deliver the smoothest payment experience to their customers. We are a talented and international team driven by a single goal: to improve the customer experience and make payments simple and secure.

Source
https://asiatechdaily.com/alipay-rolls-out-tap-to-make-in-store-payment-experience-simpler-for-users-in-china/

https://www.marketing-interactive.com/alipay-rolls-out-tap-function-to-enhance-in-store-experience

https://www.guancha.cn/economy/2024_07_08_740819.shtml