A Guide to Understanding How PaybyLink Can Help SMEs Grow and Thrive
PaybyLink is a powerful payment solution designed to streamline the commerce experience for every type of business, and especially for SMEs. With its easy-to-use system and flexible integration options, PaybyLink simplifies the process of accepting payments, allowing merchants to focus on growing their business.
Whether you are selling online or in-store, PaybyLink offers a seamless and secure way to process transactions, making it an ideal choice for businesses of all sizes in all industries.
In this article, we will detail all what merchants and individuals need to know about PaybyLink. How does it work? How and when is PaybyLink used?
How does PaybyLink work?
PaybyLink works by generating a unique payment link that can be shared with customers via various platforms such as e-commerce websites, email, SMS, or social media.
When a customer clicks on the link, they are directed to a secure payment page where they can complete the transaction with their preferred payment method (Visa, Mastercard, UnionPay, Alipay, WeChat Pay, IDEAL…). PaybyLink supports multiple payment options, including credit and debit cards, e-wallets, and bank transfers, providing convenience for customers.
Additionally, PaybyLink provides real-time notifications and detailed transaction reporting, allowing businesses to easily track and manage their sales, enabling them to make informed decisions.
Security is a priority:
Unlike how it may seem, paying through PaybyLink is very secured and protected. Its advanced security features ensure that all transactions are fully encrypted and protected against fraud, providing added security for businesses and customers.
How is PaybyLink used for contextual commerce?
PaybyLink is a powerful tool for businesses looking to boost sales through contextual commerce.
Contextual commerce has been growing bigger and the latest studies found that consumers are increasingly open to it. 51% of the respondents said that digital technology is essential to their daily lifestyle. But studies also found that businesses are failing to meet these expectations. 55% of shoppers have seen items they’d like to buy on social media but have abandoned the purchase because of the many steps and long process.
It has been proven that customers are increasingly expecting to be able to buy the moment they’ve made the decision, without useless redirects and long payment forms. And contextual commerce is an ideal solution. But, what if your company doesn’t have the necessary technical resources and has only a small budget? How can you get in on the action?
PaybyLink is the right solution for your business. Sell anytime, anywhere, to anyone by sending a simple and secure payment link.
PaybyLink use cases:
PaybyLink is a versatile tool that can be used in various scenarios to boost sales for businesses. Here are a few examples of PaybyLink use cases:
E-commerce sales: PaybyLink can be integrated into an e-commerce website, allowing customers to make purchases and pay for them directly on the Website. This increases the convenience for customers and can lead to increased sales.
In-store sales: PaybyLink can be used in physical stores, where customers can make purchases and pay for them using the unique payment link sent to their mobile phone or email. This allows businesses to accept payments even if they don't have a physical point of sale.
Remote payments: PaybyLink can be used for remote payments, such as in the example of a restaurant delivery. The customer can place an order and pay for it remotely by following the payment link sent to them via SMS or email, making it easy and convenient for them to pay.
Cross-channel sales: PaybyLink can be used to accept payments across multiple channels, such as e-commerce, in-store, and remote payments, providing businesses with a flexible solution for increasing sales.
Overall, PaybyLink is a powerful tool that can be used in a variety of contexts to boost sales and increase customer convenience.
Examples of European stores accepting PaybyLink:
PaybyLink is a popular choice among European businesses looking to boost sales and increase convenience for customers. Here are a few examples of European stores that are currently accepting PaybyLink:
Fashion retail stores: Almost all popular clothing stores in France are using PaybyLink to accept payments both online and in-store, providing customers with a seamless shopping experience.
Grocery stores: Supermarket chains in Europe are using PaybyLink to accept remote payments for home deliveries, making it easy for customers to pay for their groceries without using cash.
Restaurants: Thousands of restaurants in Europe are using PaybyLink to accept payments for takeout and delivery orders, allowing customers to pay remotely through a secure payment link.
Sports equipments: Many sporting goods stores in Europe (Italy, Spain, France…) are using PaybyLink to accept payments both online and in-store, providing customers with a variety of payment options, including credit cards and e-wallets.
Art and crafts: Many art and craft stores in Belgium, for example, are using PaybyLink to accept payments for online orders, making it easy for customers to purchase art items and pay for them remotely.
These are just a few examples of how European businesses are using PaybyLink to boost sales and increase customer convenience. The system's ability to accept payments across multiple channels, support multiple payment methods and its detailed transaction reporting make it an ideal solution for businesses looking to increase their sales.
How can SMEs benefit from PaybyLink?
Small and medium-sized businesses (SMEs) can benefit greatly from PaybyLink, a powerful tool that can help boost sales and increase customer convenience. Here are a few examples of how SMEs can benefit from PaybyLink:
Increase worldwide and cross-channel sales: PaybyLink allows businesses to easily accept payments across multiple channels, including e-commerce, in-store, and remote payments from all over the world. This expands the reach of the business and increases sales opportunities.
Remote payments: PaybyLink makes it easy for customers to pay in distance, allowing businesses to accept remote payments, which can be particularly useful for SMEs in the services industry.
Real-time notifications and detailed transaction reporting: PaybyLink provides real-time notifications and detailed transaction reporting, allowing businesses to easily track and manage their sales, enabling them to make informed decisions.
PaybyLink can help SMEs increase sales and improve customer convenience by providing a simple and secure way to accept payments across multiple channels. This makes it an ideal solution for contextual commerce.
Bottom line:
PaybyLink is a powerful tool for businesses looking to increase their revenues through contextual commerce. The system allows businesses to easily accept payments from customers across multiple channels, making it an ideal solution for cross-channel sales.
This includes e-commerce sales, in-store sales, and remote payments from all over the world, giving businesses the flexibility to reach customers wherever they are.
The merchant generates a unique payment link that can be shared with customers via various channels such as e-commerce websites, email, SMS, or social media. This allows businesses to expand their reach and increase their conversion rate.
PaybyLink is also a great solution for European merchants as it supports multiple payment methods, including popular options in Europe, allowing customers to complete transactions using their preferred payment option.
If you are looking for a payment gateway to accept payments from your worldwide clients, Silkpay can help you increase your sales by integrating PaybyLink. You can generate a simple payment link through your backoffice or Silkpay APP and send it to your clients via any channel you want.
To make the payment, our clients can choose from 30+ payment methods (Visa, Mastercard, UnionPay, Alipay, WeChat Pay etc.)
About the author: Silkpay
Based in Paris, Silkpay provides omnichannel and secure payment solutions to help physical stores and e-commerce in Europe accept more than 30 of the world's most popular payment methods: Visa, Mastercard, CB, UnionPay, Alipay+, WeChat Pay as well as Asia-Pacific’s major e-wallets.
Silkpay is a winner of the LVMH Innovation Award. The company was also selected as a finalist for the "Money 20/20" Best Startup and in the "MPE Berlin” Startup Awards. Silkpay also won the "Best Fintech" awards from Capgemini and BPCE.
Silkpay helps merchants deliver the smoothest payment experience to their customers. We are a talented and international team driven by a single goal: to improve the customer experience and make payments simple and secure.